Most Iconic Super Bowl Commercials of All Time
The Super Bowl is more than just a championship football game—it's an annual cultural event where memorable commercials often generate as much buzz as the action on the field. Brands spend millions to capture the world's attention, and over the decades, some Super Bowl ads have become legends in their own right. Let’s take a journey through the most iconic Super Bowl commercials of all time, uncovering what made them so unforgettable.
Apple – “1984” (1984)
No list of iconic Super Bowl commercials is complete without Apple’s groundbreaking “1984” ad. Directed by Ridley Scott, the commercial introduced the Macintosh computer in a dystopian, cinematic style reminiscent of a sci-fi epic. The ad aired during Super Bowl XVIII and boldly claimed that Apple would shatter the conformity of the computer world, famously stating, “You’ll see why 1984 won’t be like ‘1984’.” Its one-time airing turned it into a legend, often cited as the greatest Super Bowl commercial ever made.[4]
Coca-Cola – “Hey Kid, Catch!” (1980)
This heartwarming commercial features Pittsburgh Steelers star “Mean” Joe Greene limping off the field and being offered a Coke by a young fan. Touched by the gesture, Greene famously tosses the boy his jersey, creating an emotional moment that resonated with millions. The ad’s simple, genuine message and Greene’s unexpected warmth turned it into a cultural touchstone, inspiring parodies and remakes for decades.[1][2]
Budweiser – “Frogs” (1995)
Budweiser’s “Frogs” commercial took a quirky, minimalist approach—three frogs in a swamp croaking “Bud,” “Weis,” and “Er.” The ad’s humor and catchiness made it an instant classic, embedding itself in pop culture and cementing Budweiser’s reputation for memorable Super Bowl spots.[1]
Budweiser – “Whassup?” (2000)
Few ads have had the social impact of Budweiser’s “Whassup?” campaign. A simple phone call between friends devolved into a chorus of the now-iconic catchphrase, “Whassup!” The ad’s relatability and comedic timing made it a viral sensation before the age of social media, with the phrase entering the everyday lexicon.[1]
McDonald’s – “Jordan vs. Bird” (1993)
Watching basketball legends Michael Jordan and Larry Bird go head-to-head in a game of trick shots—competing for a Big Mac—captured the imagination of millions. The commercial’s blend of humor, competition, and star power made it one of the most memorable fast-food ads in Super Bowl history.[5]
NFL – “Dirty Dancing” (2018)
The NFL took a self-aware turn in 2018, parodying the famous “Dirty Dancing” lift with Eli Manning and Odell Beckham Jr. The ad was playful, unexpected, and featured impeccable choreography, showing a lighter side of the league. It quickly became one of the most talked-about commercials of that year’s Super Bowl.[2]
Bud Light – “Big Men on Cul-de-Sac” (2025)
Even in recent years, Super Bowl commercials continue to set the bar high. In 2025, Bud Light brought together Peyton Manning, Post Malone, and Shane Gillis for a hilarious neighborhood block party. With over-the-top antics and celebrity cameos, the commercial proved that the tradition of iconic Super Bowl ads is alive and well.[3]
What Makes a Super Bowl Commercial Iconic?
The most memorable Super Bowl commercials aren’t just funny or star-studded—they evoke emotion, create catchphrases, or capture the cultural moment. Whether it’s a heartfelt story, a clever concept, or a viral joke, these ads leave a lasting impression, often outshining even the biggest plays of the game.
Watch: Best Super Bowl Commercials Compilation
For a visual trip down memory lane, check out this recent compilation of Super Bowl commercials featuring some of the ads mentioned above: